OMTimes Radio Archives

Online Marketing for Busy Authors

April 26, 2017

Aired Wednesday, 26 April 2017, 2:00 PM ET

Online Marketing for Busy Authors

Today’s Star is Fauzia Burke

Fauzia Burke not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

About the Guest: Fauzia Burke

Fauzia Burke is the Founder and President of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. FSB was one of the first firms to specialize in Internet publicity and marketing for publishers and authors. A nationally recognized speaker and online branding expert, Fauzia writes for Huffington Post, and MindBodyGreen. She’s the author of Online Marketing for Busy Authors, which takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, it walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, any author can conquer the Internet and still get their next manuscript in on time.

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